- Coinciding with Halloween, which is celebrated this Thursday, October 31, the AI-based energy management and optimization solutions company launches this campaign to raise awareness of possible solutions to these problems.
- As part of the campaign, Smarkia has organized a webinar, next Thursday, November 14, in which it will address the main inefficiencies faced by companies in the industrial sector and how to solve them effectively.
León, October 31, 2024 - Smarkia, a company specialized in energy management and optimization solutions based on Artificial Intelligence (AI) has launched the creative campaign "Monsters of Inefficiency" to raise awareness among industrial companies about the main problems affecting their operational and energy efficiency.
Thus, coinciding with the celebration of Halloween, this Thursday, October 31, the Leonese company presents this ingenious campaign in which it makes an x-ray of the main problems of this type faced by the industry, through its comparison with classic characters from horror films and how to "face them".
Specifically, the campaign, which will run through the month of November, compares common challenges facing the industry-such as energy waste, operational failures and consumption peaks, among others-with iconic monsters such as vampires, zombies and ghosts. Each "monster" represents a specific threat to productivity and sustainability in the industry and how Smarkia addresses it in each case.
Precisely to respond to these inefficiencies and show first-hand the potential of its SaaS platform in this area, Smarkia will hold a webinar in which these problems will be addressed in depth and how technology provides the industry with mechanisms to anticipate and solve them. The virtual meeting will take place next Thursday, November 14 at 10:30 a.m. and can be followed free of charge.
As part of this action, the company has also launched a loyalty campaign under the name "Truco o Trato" (Trick or Treat), which offers various exclusive benefits for current and potential customers. This program seeks to encourage companies' commitment to energy efficiency and to offer accessible solutions adapted to each particular case.
Common problems, innovative solutions
Beyond the industry challenges that will be addressed in the webinar, the campaign has already unveiled some of the inefficiency problems in the industry, which it compares to different Halloween monsters.
Among the campaign's most feared monsters are the Energy Waste Vampires, which drain resources from industrial plants without their managers noticing until it is too late. With Smarkias artificial intelligence-powered platform, companies can monitor their energy consumption in real time, anticipate problems and optimize resource utilization more efficiently.
Another protagonist of the campaign is the Operational Zombies, which represent obsolete industrial processes that slow down production lines and cause bottlenecks at critical moments. "Our platform not only provides a complete view of operational data, but also automates key processes to prevent these zombies from being resurrected," explains Smarkias Chief Marketing OfficerCMO), Marina Salmerón.
On the other hand, they also exemplify the problem of peak demand through the Werewolf of Peak Consumption, which appears unexpectedly and increases energy costs. The Poltergeist of Unplanned Maintenance, which causes unexpected failures and possible emergency shutdowns, or the Ghost of Invisible Costs, which hides deviations and cost overruns that appear on bills, are other monsters in the campaign.
Registrations for the November 14 webinar are now open and can be made through their website or social networks.
A Call for Industrial Efficiency
With this campaign we aim not only to take advantage of the playful spirit of Halloween, but also to raise awareness of the real problems that industrial companies face on a daily basis," says Salmerón. "Our goal is to show how our technological solutions can 'exorcise' these problems and transform challenges into opportunities to increase efficiency and sustainability," he concludes.
Smarkia is thus committed to an innovative concept to raise awareness and solve inefficiency problems, supporting the industrial sector in its transition towards greater sustainability and process profitability.
